Video editors such as on Instagram also make use of text effects, transition effects, and slowed frame rates. These video edits combine behind the scenes clips of Carti as well as random footage that fits the look – anywhere from skating clips to videos of women, with VHS filters either added on or preserved from the original footage. This included viral YouTube visualizers for “XO TOUR Llif3” (which has since been removed) and the single “The Way Life Goes,” which has since eclipsed 70 million views the latter video features a looped stop-motion clip of play-doh-like clay compounds, performing optical illusions with paint and shape and eventually forming a portrait of Uzi. But it was notably adapted on Lil Uzi Vert’s YouTube channel on October 10, 2017, when he released visuals for every track off of his record Luv Is Rage 2, with each title sporting the phrase “official visualizer” in brackets. The term had since been used over the years in long psychedelic audiovisual experiences posted to YouTube from channels like Amanda Darling. If you’re above the age of 20, you’re likely to remember these old visualizers twisting, colorful graphics that moved with the frequencies of the audio. The term originates from “music visualization” functions in electronic media playing software.
This combination of circumstances has helped birth the “visualizer,” a cute catch-all term that can describe anything from a colorful, commissioned animation to a filmed non-performance video of the artist with little in the way of moving parts. Additionally, saturation in the market leads to the aesthetics of an artist and their music being leaned on more heavily - how else does one stand out? This plus the reality that in today’s social media-heavy landscape, artists have to put out significant amounts of music in order to constantly engage shrinking attention spans, means artists also have to make more music videos than ever. Of course, music videos can be extravagant projects that take a chunk out of one’s budget.
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